![]() ![]() There’s a common joke amongst digital marketers that goes like this: We’ll learn more about search intent later in this guide…Īll in all, if we did not leverage keyword research, or worse, if we targeted the wrong keyword, you would have never found us. In order for our guide to rank as high as possible, we’ll have to optimize it for the phrase “keyword research” or a similar phrase with similar search intent. You then had the option of either sticking to your original query or choosing another one from the list.īased on the keyword you entered, Google generated a list of web pages. Next, Google auto-populated a number of common queries to help you ask the right question. Here’s an example of optimizing one of our blog articles for the keyword “internal linking:” This is a process we follow for all our web pages. Keyword research can help you discover queries to target, the popularity of these queries, queries your competitors are tracking, their ranking difficulty, and more. 7.5 Resorting to Keyword CannibalizationĪs the name suggests, keyword research is the practice of finding and analyzing words that your target customers enter into search engines.7.4 Only Going After High-Hanging Fruits.7.2 Not Differentiating Between Singular and Plural.7 Common Keyword Research Mistakes You Must Avoid.6.1 Understand the Main Keyword Choice Factors.5 Keyword Research Tools You Must Know Of.4.3 Use Research Goldmines to your Advantage.3 What are the Different Types of Keywords?.2 Why is Keyword Research Important for SEO?.The bottom line of keyword research is to lay the foundation of your content strategy.Īs per BrightEdge, 53% of all trackable website traffic in 2019 came from organic searches. It will thus aid and give direction to your online marketing strategy by telling you exactly what to create content about. Simply put, keyword research will help you identify what topics your audience cares about, and their popularity. Better understand their target audience.Steer clear of keywords that are too competitive (keyword difficulty).Avoid keywords that few searchers use (estimated search volume).Keyword research is what brands need to do to identify the keywords their audience uses so that they can reach them and boost awareness, lead generation, and sales. But what’s keyword research and why should you do it? Keywords are the phrases people type into search engines when they’re searching for information, products, or services. ![]()
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